Stand out.
Launch fast.
Branding for pre-launch and early-stage startups.
We build you a brand that stands out but is light enough to keep up with the speed you ship.
Work with usServices
Base brand kit
InquireStarting at 1k USD
- One logo
- Color palette
- Typography
- Three images
- Base components
- Base voice rules
- HTML brand kit with assets and instructions for you + your agent
Full brand kit
InquireStarting at 5k USD
- 1–2 logo concepts
- Brand value props + positioning
- Color palette
- Typography
- 6–9 images
- Components
- Voice and copy
- 3–5 taglines
- Logo + UI animations
- HTML brand kit with assets and instructions for you + your agent
Add-ons
InquireContact for pricing
- Landing page
- Slide decks (pitching, presentations, launch)
- Custom AI brand avatar
- Product pages
- Additional brand imagery
- Custom UGC AI characters
- Social templates
- Digital ads
- AI product photography
Open to equity as part of project compensation for qualified startups.
Selected works
Brooks full brand kit, selected highlights
Evidence moves.
Functional
Bring clarity to your sales systems.
Editorial
Bring clarity to your sales systems.
Build the system before you scale the team.
Installing sales systems for early-stage startups.
→ Before→ After
Your startup isn't generic.
Your branding shouldn't be either.
AI gallery
Editorial + product photography, characters and avatars
FAQs
Updated
Who is The Super Design Company?
The Super Design Company is an independent brand studio led by creative director and brand engineer, Kim vanderHelm. With over 25 years of combined experience, our team creates brands for pre-launch and early-stage startups.
We bring together brand strategy, positioning, visual identity, voice, design, and AI imagery (that doesn't look like AI). From a first logo to a complete brand kit, we give founders and builders a distinctive brand they can use as they launch and grow.
Who are your brand kits for?
Our brand kits are for pre-launch and early-stage startups. The Super Design Company is an independent brand studio for founders and builders who want branding that stands out and keeps up with the speed they ship.
What is included in the base brand kit?
The base brand kit includes one logo, a color palette, typography, three images, base components, and base voice rules. It also includes an HTML brand kit with assets and instructions for you and your agent.
What is included in the full brand kit?
The full brand kit includes 1–2 logo concepts, brand value propositions and positioning, a color palette, typography, 6–9 images, components, voice and copy, 3–5 taglines, and logo and UI animations. It also includes an HTML brand kit with assets and instructions for you and your agent.
How much do your brand kits cost?
The base brand kit starts at $1,000 USD. The full brand kit starts at $5,000 USD. Contact us for add-on pricing.
Can I add a landing page or other brand assets?
Yes. Add-ons include landing pages, slide decks for pitches, presentations and launches, product pages, additional brand imagery, social templates, digital ads, AI product photography, custom AI brand avatars, and custom UGC AI characters. Contact us for pricing.
What type of AI imagery can you create?
We provide AI art direction and image generation for brands, creating editorial and fashion imagery, AI product photography, portraits, lifestyle scenes, character design, and custom avatars.
Our visual styles range from natural-light photography and realistic product imagery to surreal worlds, richly patterned environments, and stylized characters.
Each image is art directed to feel distinctive and consistent with your brand, whether it is used across your website, ecommerce product pages, advertising campaigns, social media, or broader brand identity.
How do I get started?
Use the Reserve your spot or Inquire links to contact The Super Design Company about a brand kit or add-ons. Tell us what you are building and which services you are interested in.
